Below are some suggestions for further reading. All of these books and publications may be purchased from SAM’s Books, Chaldon Court, Church Lane, Caterham, Surrey, CR3 5AL.
Tel/Fax: 01883 345011
Email: books@sam-arts.demon.co.uk
Website: www.sam-arts.demon.co.uk.

In addition to the books listed here, the Arts Council of England has a very useful range of publications.

Advertising

Sell Space to Make Money:
by Audrey Semple
A guide to making money out of advertising in charity brochures and other publications.
Publisher: Directory of Social Change, 1987, 1987
Price: Special SAM's price £1
ISBN 0907164315

Arts Ambassabors

A Practical Guide to Working With Arts Ambassadors:
by Mel Jennings
Takes the lessons learned from people with first-hand experience and summarises what we know currently about good practice. Includes useful case studies from across a range of art forms.
Publisher: Arts Council England, 2003
Price: £10
ISBN 0728709929

Copywriting

Sales Letters that Sizzle:
by Herschell Gordon Lewis
All the Hooks, Lines and Sinkers You'll Ever Need to Close Sales.
Publisher: NTC Business Books 1995, 1995
Price: £18.95
ISBN 0844235474

Words that Sell:
by Richard Bayan
The Thesaurus to help you promote your products, services and ideas.
Publisher: Contemporary Books, 1984
Price: £9.50
ISBN 0809247992

Cultural Diversity

Navigating Difference; cultural diversity and audience development:
by various
40 different essays examining the relevance of cultural diversity and cultural identity to the arts
Publisher: Arts Council England, 2006
Price: £15
ISBN 0728710773

Customer Service

Effective Customer Care:
by Amanda Knight
Publisher: Directory of Social Change, 1999
Price: £10.95
ISBN 1900360365

Market Research

Commissioning Market Research:
by Liz Hill
A well-structured guide to the whole process.
Publisher: Arts Marketing Association
Price: £10.00 (£7.50 members)
ISBN 1903315034

Marketing

Creative Arts Marketing:
by Liz Hill, Catherine O'Sullivan & Terry O'Sullivan
A definitive overview – absolutely essential reading!
Publisher: Butterworth-Heinemann
Price: £27.99
ISBN 0750657375

Marketing and Touring: A practical guide to marketing an event on tour:
by Heather Maitland
This guide aims to help companies and venues to market touring arts events more effectively.
Publisher: Arts Council England, 2004
Price: £10
ISBN 0728710277

Thinking Big!:
by Stephen Cashman
A guide to strategic marketing planning for arts organisations.
Publisher: Arts Marketing Association
Price: £15
ISBN 1903315069

Membership Schemes

The Complete Membership Handbook:
by Liz Hill & Brian Whitehead
A guide to managing friends, members and supporters’ schemes
Publisher: Directory of Social Change, 2004
Price: £19.95
ISBN 1903991501

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